Monday Booze News Negroni Week 2017 Edition!

Monday Booze News: Negroni Week 2017 excitement // stirandstrain.com

Negroni Week Starts June 2nd! And here's a Mezcal variation called Viva Negroni!

Viva Negroni! for Negroni Week // stirandstrain.comNegroni Week is almost upon us folks. Starting June 2nd through the 8th, bars across the country will be donating proceeds from every Negroni or Negroni variation that they serve all in the name of charity. Drink and be good to your fellow man. More info can be found on here (Imbibe and Campari are putting the whole shindig together).

Find a local bar and help participate for a good cause. You’re out drinking anyways.Viva Negroni! for Negroni Week // stirandstrain.com

While I also will be out and about that week seeing what Los Angeles bars have concocted, I’m also offering up a favorite variation here on the site that you can try all year round.

I’ve swapped out the gin with mezcal (because I can’t help myself), and the sweet vermouth with Amaro Nonino (I don’t need a reason other than to tell you I love this stuff). The Campari stays the same.Viva Negroni! for Negroni Week // stirandstrain.com

Viva Negroni!
1 ounce Vida Organic Mezcal
1 ounce Amaro Nonino
3/4 ounce Campari

orange peel for garnish

In a mixing glass 2/3 filled with ice, stir together the mezcal, amaro and Campari. Strain into a chilled rocks glass. Express orange oils over the ice and plop the peel in the glass.

Bright, juicy citrus battles it out with the mezcal and licorice on the nose. The first sip is rich, smooth with a not subtle bitter hit from the Campari immediately with the earthiness of the mezcal right behind. Campari can really stand up to the aggressive nature of the smoke in a mezcal and I love pairing them here. The Amaro Nonino adds some spice and complexity, as well as a nice mouthfeel to the whole drink.

Do you have a favorite Negroni variation? Or do you prefer the old tried and true recipe? Also, don’t forget that Stir & Strain is running a GIVEAWAY (check it out and enter).

Now This Is Clever: Mrs. Lilien Dresses Up Your Drinks

Like most ladies who adore large hats and bejeweled crocodile brooches, I am an avid reader/looker-on of the Mrs. Lilien blog. For a little while now, with news of a cocktail book in the near future, she has released a series of outfits/accessories/etc. inspired by cocktails.

Now, if anyone has hit the target with me on exactly the right way to market, it’s this woman. Show me a chiffon gown with some shiny earrings, a beautiful goblet and name it all after a favorite cocktail of mine and BOOM. I’m sold. I recently was in Vegas for a couple of days and found myself staring at those scroll sunglasses from Prada and walked away only because they had sold out of the black ones. Even more odd was that my husband thought they looked cool. I’m still blinking confusedly thinking of that. I would never have known of their existence (or intense desire to HAVE THEM) until she put it out there as part of a clever ensemble.

Slam.

Crap. I believe that was most of the male readers leaving the room. For those men remaining I have a deep affection for scotch and cigars too. You’re day is coming soon.

My favorite of these featurettes is the Mrs. Negroni. Perhaps it’s the dress, or my love of orange (at the moment), but more likely it’s a love of that bitter Italian aperitif that is getting a workout around the house lately. The cocktails on the blog are not that obscure, but what I’d love to see is an outfit for a Rum Barrel, or a Samoan Fog Cutter- something that you can pair with a giant banana headdress. (I do love the Tiki Drinks). I’m just throwing that one out there…

 

Via Mrs. Lilien
http://blog.mrslilien.com/mrs-lilien-styling-house-blog/2011/5/31/mrs-negroni.html