Last week for the holiday weekend Monday was the round up post for Aw, Nuts! I hope you all enjoyed it! Now we’re back on schedule with this week’s booze news.
I took a mid-week break this week and if you follow me on Instagram, or really any of the socialmedia entities, you may have noticed I was visiting Las Vegas for the Saveur Best Food Blog Awards. It’s always a pleasure to get out and meet the faces and personalities behind the sites one reads; this time was no exception. Within the cocktail community, one naturally gravitates towards the like-minded, and for a few days I got to spend some time with Cocktail Blog Winners Death to Sour Mix and Bit By a Fox, as well as The Beeroness and Brunellos Have More Fun. They were all a fun crew (cause, duh, we all love booze) and I’d beg for you all to check out their sites if you’re not familiar with them.
It’s one thing to feel inspired and be compelled to create, and then there’s the “oh crap, this is a business too and I have to find out about federal tax numbers” side to running a website full time. If you asked me what the scariest thing I’ve done in the past 6 months was, almost instantly from my mouth I’d spit out that clicking send on creating my LLC was it. That was a terrifying moment in my life; it made all of this REAL.
Now, before I get the onslaught of questioning smirks, let me clarify that just posting blog posts on here is not the whole of my business. If it was, there would be posts every day and my liver would need to get replaced every other year. I freelance outside of this space, write for other publications, create custom cocktails for parties and private events and sometimes even for people I never meet over the internet. Also, soon, like in less than a month, the first monthly Tiki of yesteryear inspired Supper Club starts up (if you’re in Los Angeles, sign up here for details). In just 5 months my life went from a steady 9 to 5 to a hodgepodge of randomly occurring activities that on most days feels out of control.
When you go from having a boss to being your boss you need to try not to crack up… daily.
You also need to get an editorial calendar, consider your brand, and try and put pants on by 11am. This past week, again, I took in a wealth of information in the form of a conference. This time my focus is on being a business lady. Can I mention how much I love the hashtag #bizlady? No? Move on? Ok.
Creating an LLC, was a big, big, big step. And then you move on and the next step is getting serious about having and maintaining a business. Did I know about incorporating and pass-through sole proprietorships last month? No. But now I do. Did I give a second to consider creating a media kit to send out to potential advertisers and sponsors? No. But now I’m on top of that. If you want to get serious about business, the worst thing you can do is be in the dark on these things. Then you’re just sitting around in yoga pants at 2 in the afternoon hating on people and that’s not a good look for you.
Attending an online conference is almost as exhausting as attending a face to face conference, especially if the information being presented to you is relevant and makes your brain work overtime. It also means you’re sitting in a chair trolling the internet between classes catching up on missed tweets and the fact that everyone else has access to rhubarb except you. Seriously, what the hell?
This recipe bordered on being an Instagram photo and just another “Cocktail Quickie”, except I was muddling the strawberries and thought to myself: it deserved its own post. Also, this was the only way it seemed I would get rhubarbs up onto this site.
1-1/2 ouces G’Vine Gin*
3 medium strawberries, hulled and quartered
1/2″ ginger, peeled and sliced
4-6 ounces Dry Rhubarb Soda
In the bottom of a shaker, muddle strawberries and ginger. Add gin and ice. Strain into a highball glass filled with ice and top with soda.
Slight bite from the ginger and a pop of berry flavor to start with a whole lot of effervescent rhubarb. This gin is unique in that it is grape-based and has the most wonderful floral aroma and flavor. It all combines into a refreshing, spring-y cocktail.
Keeping some good quality sodas on hand means instant boozy refresher, FYI. Keep cool everyone!
*Items generously given gratis and appear here because I like them. For more info on sponsored products, affiliate links, and gifted booze, please visit the About page.
This week you’re getting your booze news a whole DAY early! Why? Because tomorrow there will be a big announcement that justifies bumping Monday’s news. Peruse at your Sunday leisure…
Do you ever look over a cocktail recipe and think to yourself, this is too intimidating? Or maybe, I have no idea what any of these ingredients are! Sorry, I’m sure looking through this site some of you may have had those exact reactions. Although I like to challenge myself, because challenges build character or whatever, sometimes I just want something I can throw together and still think it looks delicious but wasn’t a hassle to make.
Sometimes I need to stop over-thinking these recipes.
This past weekend I challenged myself waaaaaay out of my comfort zone and went away for a few days to a food blogger conference (Big Traveling Potluck). Just so all of you cocktail bloggers know, we are under the vast umbrella that is food blogging (so if you get the chance, GO). Also, when you attend these things, chances are there isn’t another one of you around; you get to feel special in this weird, incestuous, high school-like cliquish group. I may be overstating that sentiment, but it’s close.
After getting over the initial I-don’t-know-anyone-here anxiety, people will just inherently feel pity on you and strike up a conversation. But the following day you can get over yourself and start having real conversations with people who all share the same passion and business questions you do. You can talk about blogging without wondering if the other person thinks you’re a hack or ask questions about CPCs and other acronyms that you’ve already forgotten what they stand for. What struck me as funny, was that there was this underlying anxiety everyone wanted to share: to slow down, give yourself some air to not feel in competition with the THOUSANDS of other people vying for the same internet space; but no one had any kind of answer. Regardless of what you were blogging about, there is always someone else you think you need to beat. Thinking about this sucks the fun out of creating for your site (at least for me…maybe you dig it).
After 3 days there I abruptly felt like I had been given my own answer: get out of your headspace and just make a damn drink. If your content speaks to people, they will read it regardless of whether it’s complicated or not. And if you’re not happy with what you did, don’t publish it. Move on to something else.
This conference may have been a tad more personal than some of the larger ones out there. There was probably way more crying (in public) and more opportunities to talk one-on-one with everyone, but for me, it helped clear out some mental blocks that I had been dealing with lately. I’m not seeking out challenges with any regularity, but I find that conquering one at least every once in awhile gets me motivated again.
Also, I appreciate you guys for visiting this site.
So, onto the drink. Basil and blueberries are not an uncommon flavor duo, and frankly, you could probably do an internet search and find some similar recipes. However, today this is what I felt like sharing with you all and what I wanted to make with ingredients not uncommon, and definitely readily available. I also wanted to make a good-looking garnish; I can never leave well-enough alone.
4-6 basil leaves
small handful of blueberries (like, 10 or so)
1/2 ounce freshly squeezed lemon juice
1/4 ounce simple syrup (more or less to taste)
3 ounces gin, Citadelle Reserve used here*
In the bottom of a double rocks glass, muddle basil, blueberries, lemon juice and simple syrup. Add about an inch of ice, stir, and add gin. Fill glass with more crushed ice. Zest lemon on top of ice and garnish with blueberries and basil leaves on a cocktail pick. Straw is optional.
Basil and lemons florals for the initial aroma. There’s a nice sourness to this that is picked up from the lemon and blueberries. The basil is subtle, but present, adding earthy, vegetal qualities while the gin adds a kick of flavor from the barrel aging. The rich, spicy gin brings the “lightness” of the other ingredients down a bit making the cocktail more robust.
*Items generously given gratis and appear here because I like them. For more info on sponsored products, affiliate links, and gifted booze, please visit the About page.